Back to search

Senior Content Creator (Copy & CRM)

Deutsche Lufthansa AG Frankfurt, Germany Yesterday
German requiredSalary not specified

Job description

We are looking for YOU – Senior Content Creator (Copy & CRM) – to join Oscar Bravo. Crafting clear, compelling content that connects, inspires, and drives action across every customer touchpoint - powered by creativity, collaboration, and a consistent brand voice. What you’ll do: - Craft compelling, customer-focused communications throughout the member journey: onboarding, upgrades, anniversaries, reactivation, milestones - Write engaging newsletters, CRM messages, and campaign copy to drive action and build relationships - Produce high-quality copy for landing pages, product updates, and marketing initiatives - Ensure consistent brand voice across all channels and touchpoints - Research and identify content opportunities, contributing fresh ideas - Optimize content based on performance, feedback, and objectives - Create/adapt simple visual assets with the Creative Director - Maintain and update content in CMS and digital systems - Deliver content via website, app, newsletters, push notifications, and social media - Collaborate with other teams for operational excellence in creative execution Ihr Profil: What you’ll need: - Several years’ experience as a Copywriter, Content Writer, Editor, or similar content-focused role - Excellent long-copy skills and ability to simplify complex topics into engaging customer communication - Experience with CRM, email marketing, newsletters, or customer lifecycle communication highly desirable - Confident writing across diverse formats: newsletters, landing pages, product updates, and campaigns - Strong grasp of brand communication, storytelling, and audience-driven copywriting - Experience using AI tools to enhance creative workflows and content creation - Familiar with CMS and digital publishing processes - Able to work independently and collaborate with interdisciplinary teams - Experience developing and maintaining a consistent brand voice - Background in membership, loyalty, or community communication is a plus - No people management, but strong ownership, accountability, and professional judgement - Fluent English and German both written and spoken