<h2><strong>About the role: What's in the box</strong></h2> <p>In this role, you will own the assortment roadmap and key monetisation levers for HelloFresh DACH product categories, driving AOV growth across Add-on Market, surcharge, and modular offerings. You will optimise assortment performance through data-driven analysis, shape pricing and bundle strategies, and translate insights into actionable commercial decisions. Working cross-functionally across Product, Culinary, Marketing, Operations, and Supply Chain, you will also help execute the merchandising calendar and leverage AI-driven automation to improve efficiency and execution at scale.</p> <p class="p1">Please note that this position is a 24-month fixed-term contract (with the aim of converting it to a permanent position afterwards).</p> <h2><strong>What you’ll do: The Recipe</strong></h2> <ul> <li>Own the assortment roadmap and monetisation lever design for HelloFresh DACH's product categories: Add-on Market (DACH only), surcharge, and modularity.</li> <li>Success is measured by sustained AOV growth across the DACH monetisation categories.</li> <li>Continuously track and improve product assortment through performance analysis, and partner with stakeholders to generate action plans that close performance gaps.</li> <li>Build AI automation workflows or agents to streamline category operations, performance reporting, and execution.</li> <li>Define and adjust pricing for surcharge items and selected add-on products within the broader pricing framework. This includes setting individual price points, recommending bundle pricing, and reading the results to refine the approach.</li> <li>Coordinate and drive the execution of product initiatives across operational workstreams, including Private-label, Product Ops, Culinary, Marketing, and Supply Chain.</li> <li>Execute the merchandising calendar across seasonal themes, cultural moments, and cuisine spotlights, working in close coordination with the lead PM who owns the broader commercial product roadmap.</li> </ul> <h2><strong>What you’ll bring: The Ingredients</strong></h2> <ul> <li>At least 3 years of professional experience in a similar role.</li> <li>Ideally experience in an entrepreneurial e-commerce environment with commercial exposure; CPG, D2C subscription, FoodTech, or Retail experience is a plus.</li> <li>Comfort with assortment optimization under constraints, balancing trade-offs across margin, customer fit, and operational feasibility while maintaining momentum.</li> <li>Ability to translate consumer insights into viable product solutions by connecting qualitative and quantitative signals to commercial decisions on assortment, packaging, and pricing.</li> <li>Working knowledge of pricing fundamentals, including price elasticity, willingness to pay, and margin trade-offs.</li> <li>Strong stakeholder management across Culinary, Operations, Marketing, and international teams, with the ability to distil complex initiatives for different audiences and build alignment.</li> <li>Keen interest in working with AI and applying it to continuously improve ways of working across teams.</li> </ul> <h2><strong>What we offer you</strong></h2> <ul> <li><strong>Modern and comfortable working space</strong> with great co-workers in Berlin-Kreuzberg</li> <li><strong>Discount</strong> for HelloFresh boxes and Convini products </li> <li><strong>Development possibilities </strong>along with internal trainings and a yearly central Learning & Development budget for teams </li> <li><strong>Flexible working hours</strong> </li> <li><strong>Extensive Onboarding</strong> and Buddy Program</li> <li><strong>Social events</strong> including team events, Friday beers, company runs, book club, etc.</li> <li><strong>Discounted fitness offers</strong> with our Urban Sports Club and John Reed partners, as well as yoga classes</li> <li><strong>Well-being initiatives</strong> in cooperation with Headspace and Spill</li> <li><strong>Childcare</strong> and <strong>company pension scheme</strong> benefit </li> <li><strong>Company pension scheme </strong></li> </ul> <h2 class="p1"><strong>Are you the missing ingredient?<span class="Apple-converted-space"> </span></strong></h2> <p class="p1">If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days.</p> <p class="p1"> </p> <p><span style="color: rgb(206, 212, 217);">#JD1002</span> </p>