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Head of Marketing

Clera Berlin, Germany Yesterday
German requiredBlue CardSalary not specified
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Job description

About the Role

A fast-growing, seed-stage conversational AI SaaS company is looking for a Head of Marketing to own and scale its entire marketing engine — from strategy and budget through to hands-on execution. This is a foundational role at a company that automates customer call operations for B2C businesses, handling sales, support, and operational workflows via intelligent AI voice agents.

You'll translate a highly technical product into compelling positioning, build a repeatable AI-first growth motion, and generate measurable pipeline. As the company expands into the UK and US markets, you'll be a key strategic voice while remaining operationally involved from day one. This role is based on-site in Berlin, Germany. Visa sponsorship is not available.

What You'll Do

  • Own marketing end-to-end — full strategic and operational responsibility including budget ownership and reporting on pipeline impact.

  • Define positioning, messaging, and content that make a technical product memorable and conversion-focused.

  • Set strategy, priorities, and KPIs across all channels; report regularly on performance and business impact.

  • Build and run a growth playbook that prioritises AI and automation to scale inbound across organic and paid channels.

  • Plan and execute go-to-market launches for new segments and geographies, including UK and US expansion.

  • Continuously test new channels using structured experiments and data-driven decision-making.

  • Operate hands-on initially, then hire and scale a high-performing marketing team as the business grows.

  • Manage vendor and agency relationships and oversee the annual marketing budget.

  • Collaborate closely with product, sales, design, and executive leadership to align on messaging and campaigns.

What We're Looking For

Required:

  • 5+ years of marketing leadership experience, ideally including an early-stage or high-growth environment where you owned the function.

  • Proven track record of translating technical products into clear, compelling positioning and storytelling.

  • Strong hands-on growth experience across organic and paid channels with measurable results.

  • Experience developing and executing comprehensive multi-channel strategies (digital, content, social, email).

  • Data-driven mindset — proficient with marketing analytics tools (e.g., Google Analytics / GA4) and experienced in running structured experiments and tracking KPIs.

  • Proficiency with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).

  • Experience managing an annual marketing budget and overseeing vendor/agency relationships.

  • Deep familiarity with AI and automation tools applied to marketing workflows.

  • Fluent in both English and German (written and verbal).

  • Bachelor's degree in Marketing, Business, Communications, or a related field.

Nice to Have:

  • Background in B2B SaaS or AI/voice technology marketing.

  • Experience building and leading teams while remaining operationally hands-on.

  • Prior exposure to UK or US market expansion.

Compensation & Benefits

  • Salary: $75,000 – $120,000 annually (USD equivalent)

  • Opportunity to shape the marketing function from the ground up at a well-funded, high-trajectory startup

  • Backed by leading early-stage investors (Y Combinator and top-tier European VCs)

  • Collaborative, high-ownership culture with direct impact on company growth

Location

This role is on-site in Berlin, Germany. Candidates must be willing and able to work from the Berlin office. Visa sponsorship is not available — applicants must have the right to work in Germany.

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